Wrong-fit inquiries
The pilot starts with one case type and one service market, so the campaign and page can be specific about the matters your firm wants to discuss.
Google & Meta advertising for law firms
A clearer path from ad click to qualified consultation.
Choose one practice area or case type and one market. We build one campaign, a dedicated consultation page, and the handoff to your intake team—then review inquiry and consultation quality with you each week.
30-minute conversation
See the four stepsOne practice area or case type. One market. Firm-owned ad account.
Where the pilot helps
Three practical gaps to solve
The pilot gives your firm a narrow way to test the full path—not just the ad click.
Intake friction
We map the handoff to your intake team and agree on what can be tracked from inquiry through consultation booked and attended.
Reports that stop at clicks
A weekly review connects ad inquiries with the consultation outcomes your firm can share—without putting case details into ad tracking.
How it works
Four steps from focus to decision
Step 1
Define the focus
Agree on one practice area or case type, one market, and what a useful inquiry looks like for your intake team.
Step 2
Choose one channel
Review the firm's goals, market, budget, available creative, and intake process to select Google Search or Meta for the initial campaign.
Step 3
Build the path
Create one campaign, one dedicated consultation page, and the handoff into the firm's existing intake process.
Step 4
Review and decide
Review inquiry quality and consultation outcomes weekly, then decide what to keep, fix, or stop.
Your firm stays in control. The firm handles conflict checks, legal advice, consultations, and representation decisions.
A hypothetical civil litigation inquiry moving through the pilot path:
- 1. Ad — A Google Search ad for a civil litigation inquiry appears when someone searches for counsel in the chosen market.
- 2. Dedicated page — The click lands on one consultation page focused on that case type, with a short inquiry form.
- 3. Intake review — The inquiry is handed to the firm's intake team, which applies the firm's own conflict checks before any further contact.
- 4. Consultation, if appropriate — If the firm decides the inquiry is one to pursue, a consultation is scheduled and attended—the firm decides who, whether, and when.
This is a hypothetical path for illustration only. It is not a client result, a guarantee of outcomes, or an endorsement.
Exact pilot scope
One focused path your firm can inspect
Each pilot starts with one channel, not two. Google Search can meet active demand; Meta can test a different case type, market, or message. The right starting point depends on the firm.
- One practice area or case type
- One defined service market
- One initial channel: Google Search or Meta
- One dedicated consultation page
- One handoff to your intake team
- One weekly lead-quality review
A good fit when
- A managing partner or owner can choose a clear practice-area priority
- The intake team can report whether consultations were booked and attended
- The firm wants control through its own ad account and direct media payments
The pilot uses the firm's Google Ads or Meta ad account, with media paid directly by the firm, subject to the final agreement.
Your firm reviews and approves the ads and intake wording for its jurisdiction before launch.
Questions
Short answers before we talk
Do you work with firms nationwide?
Yes. Flow With Media serves law firms across the United States. Each pilot focuses on one defined market and the firm's applicable jurisdiction.
Which practice areas can the pilot support?
The pilot can be scoped around a defined practice area or case type, such as family law or civil litigation. The focus depends on the firm's goals, market, and intake process.
Do you only run Google Ads?
No. A pilot starts with either Google Search or Meta ads on Facebook and Instagram—not both. Google Search can be a sensible starting point when people are actively looking for counsel. Meta may fit a different case type, market, or message. We choose the initial channel after reviewing the firm's goals, market, budget, available creative, and intake process.
Do we need to replace our website or intake system?
No. The consultation page and handoff are designed to work with your existing intake process where practical.
Who owns the ad account?
Your firm owns the Google Ads or Meta ad account used for the pilot and pays media directly, subject to the final agreement.
What happens on the 30-minute call?
We discuss the matters and market you want to prioritize, review your current inquiry-to-intake path, and identify a sensible starting channel and next steps if there is a fit.
Does the pilot guarantee cases or retained matters?
No. The initial channel and message are a hypothesis to test. The weekly review helps your firm decide what to keep, fix, or stop.
Who approves the ads and intake wording?
Your firm approves advertising claims and intake wording for its jurisdiction. Your firm also handles legal advice, conflict checks, consultations, and representation decisions.
The next step
See whether the pilot fits your firm
On the 30-minute call, we’ll discuss one case type, one market, your current intake path, and which single channel may be the sensible place to start.